Did you know that a French liqueur, made by monks, has become one of the most popular spirits in the United States? In this video, we take a look at its origins and its unexpected success. Welcome to another episode of Learn French vocabulary with the news, designed to increase your vocabulary and improve your listening comprehension.
Mystical origins of the Chartreuse
Chartreuse is an iconic drink that was created by Carthusian monks in 1605 using a mysterious recipe of medicinal plants.
This secret formula, made up of 130 plants, yes you heard that right, 130 plants, was handed down in the form of an ancient manuscript and is only known today by two monks who prepare it at the distillery near Grenoble.
What makes it exceptional is its handcrafted nature. The monks respect a limited and controlled production, contributing to the rarity of the product. It's the star ingredient in the famous ‘Last Word’ cocktail, which I've never tried, but will soon. Perhaps you've already tasted it? If so, let me know in the comments.
Introduction of La Chartreuse in the United States
It's hard to know exactly when and how Chartreuse was introduced to the United States. Could it have been thanks to the success of Francis Scott Fitzgerald's famous novel Gatsby the Magnificent? Perhaps it was.
In any case, it was very popular in the 20s and 30s during Prohibition, when the consumption of alcohol was banned. It was the heyday of the speakeasy.
Then it disappeared, as did the Last Word, only to reappear almost a century later.
Revival in the 2000s
In early 2000, mixology made a comeback. Mixology is the art of mixing and creating cocktails.
Murray Stenson, one of America's leading bartenders, revived an old cocktail he'd found in a magazine from the 1920s called Bottoms up, and I'll let you guess which one it was - the ‘Last Word’, of course.
It was an immediate success, spreading to bars in Chicago, New York and San Francisco, and eventually crossing the Atlantic.
Why La Chartreuse resonates with American audiences
It was thanks to the emergence of the ‘craft spirits’ and ‘slow food’ movements, which promote quality products and know-how, that Chartreuse gained in popularity with Americans.
The American public is fond of history and tradition, so the aura of mystery that surrounds La Chartreuse makes it a premium and exclusive product, and therefore an important element for spirits lovers.
Added to this is the role of social networks in promoting Chartreuse to a new generation. So we haven't heard the last of it!
Conclusion
Now you know more about the success of our famous green liqueur. I hope you've learned some new expressions and that it's inspired you to try the ‘Last Word’. If you have a cocktail to recommend, don't hesitate.!
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